Or: The hack an established jewelry brand in the offline world used to boost its online growth. Hint? A combo of its data and attentivity. As marketers and salespeople, once
It is always interesting to examine the evolving and ever-tense relationship between sales and marketing. And as far as tension goes, nothing quite beats the tension in product oriented companies.
The other week I met with two cool ladies who are the founders of Buzzooka.io – a unique solution for attracting and qualifying leads real time at trade-shows. A great
Lately, I’ve been a missionary for ‘Lean Strategy’. It’s a tough job. Especially with those who are sponsored by good old ‘time and materials’ models, strategic thinking and consultancy. So