The other week I met with two cool ladies who are the founders of Buzzooka.io – a unique solution for attracting and qualifying leads real time at trade-shows. A great
Lately, I’ve been a missionary for ‘Lean Strategy’. It’s a tough job. Especially with those who are sponsored by good old ‘time and materials’ models, strategic thinking and consultancy. So
Get them Hooked. More and More B2B Companies are looking to create the same experience and brand loyalty as in the B2C World. How can they make it happen? In
Launching a customer experience program in the B2B world usually requires time & resources. Ask yourself these 3 questions to get to first base fast.
Bottom line Launching a customer experience program doesn’t have to be a complex project. You can start with a small step and grow from there. Looking for the first touch
The world of customer experience is changing fast. Customers’ success and satisfaction are turning into the main KPIs of our business. In Gartners’ research on customer experience, 89% of respondents
Funnels, Funnels, Funnels. A short read that maps out the differences between the sales, marketing and experience funnels we use
In the past months we at Growthanomics have been missionary about the “Experience Funnel”. We started out by laying the common grounds for “Voice of Customer” and “Customer Experience” based
If you wake up any marketer in the middle of the night and ask them what a marketing funnel is, you’d get a brief answer along the words of: It’s
2016: Customer experience and voice of customer vendors will change their customer experience to boost sales & expansions
Acknowledging the mindset and the real needs of your potential client is what turns good sales people into great ones. As we are in the world of customer experience, imagine
Hint: Here’s the 5 min read handed to you on a platter. If you want the real fast track focus on agreement #2. A few years back, my business coach
The feeling I get when connecting to an experience I want. The Itch I get when that experience is out of reach. The Urge I have to make it MINE.