The messaging myth – a critical 2 minute read
Founders listen up: In the past couple of years, we ran tens of messaging processes with startups and tech companies. Great founding teams, strong, very technology driven, with little or
It’s not your message. It’s your language
Tap onto this three minute read to better set your expectations from your messaging process. Got Just a minute? Skip right to the 9+1 messaging check list. Founders? Don’t miss
Use the next event to boost your customer journey
Your business cards are hurting your customer journey In B2B sales, what we are most interested in is moving our customers down the sales funnel and through the customer
Looking for more qualified leads? Stop selling your product!
It is always interesting to examine the evolving and ever-tense relationship between sales and marketing. And as far as tension goes, nothing quite beats the tension in product oriented companies.
Map it to hack it: use debriefing tactics to find your next growth hack
I see them. The hacks, the short cuts and the concepts.They’re my passion, my obsession, my profession and mission, so they usually come easy to me. Though many perceive me as
The great challenge that we aren’t even aware of.
Ready to move from challenge to action? Ensure your success with this short read: The most critical lesson learnt from dozens of “business Sprints” we ran at Growthanomics. Everybody talks
Relationship therapy as a marketing tool?
Starting nearly any design process with a client has a lot in common with life at the beginning of a marriage; both are fun, hopeful and full of endless passion.
Think Different: Unique Customer Success Content As A Marketing Tool
Customer Success Sells. Product related companies are strong believers that customer success stories promise a shorter sales cycle and many happy returns. Though what kind of customer success content moves
Rise Above The Noise: The 10 Step Checklist To Ensure Your Success In Trade Shows And Conferences.
The other week I met with two cool ladies who are the founders of Buzzooka.io – a unique solution for attracting and qualifying leads real time at trade-shows. A great
Don’t Believe in Lean Strategy? Let’s Talk Alignment
Lately, I’ve been a missionary for ‘Lean Strategy’. It’s a tough job. Especially with those who are sponsored by good old ‘time and materials’ models, strategic thinking and consultancy. So
